About Paw & Order

A little more them.

Paw & Order started with a Rottweiler called Kevin.

Kevin is a big dog, but if you met him, “big scary guard dog” probably wouldn’t be the first thing that came to mind. He’s playful, affectionate, full of personality and, like most dogs, has absolutely no interest in living up to the stereotype attached to his breed.

His owner, Abby, kept running into the same problem whenever she shopped for him. Collars and accessories made for bigger dogs seemed to come in two flavours: serious or tactical. Lots of black, heavy-duty webbing and equipment that looked better suited to a security detail than a dog whose main priorities were playing, eating and generally causing trouble.

It didn’t feel very Kevin.

So Abby created Paw & Order: a pet shop built around the idea that what your dog wears should reflect who they actually are.

That means more colour, more character and more choice for dogs of every shape and size, including the bigger breeds that are too often expected to dress like they’re permanently on patrol.

We love practical products, but practical doesn’t have to mean boring. Our collars and accessories are chosen to bring a little more personality to the everyday stuff your dog already needs, whether they’re elegant, ridiculous, adventurous, stubborn, chaotic or somehow all of the above.

Because they’re already unmistakably themselves.

We just think their accessories should be a little more them.